So, I started digging into this whole PLN thing. At first blush, I was a little bit intimidated because most of the information seemed geared for educators. Concluding that it will require a little thinking outside of the box, it occurred to me that I have just had the experience of learning through a PLN and didn't even realize it!
My business partners and I had the privilege of coordinating a fashion show in our business neighborhood to benefit a local charity earlier this month. While our goal was to do a little good for our community, it would be disingenuous to say that, as newcomers to the community, we also weren't also hoping to promote our own business as well. We floated the original idea at our local merchant's association meeting back in November to a rather lukewarm response. Knowing that this was a project we could not pull off on solely on our own, we started reaching out to other businesses in the neighborhood who were not actively involved in the association.
Across the street from our store happens to be a historical old theater. They offered up a venue for the event. We started visiting our neighbors to brainstorm how they might be involved in the project. Long story short... we had buy-in from nearly all of them! Our show, which was really more of a theatrical production than a traditional runway show, included merchandise from numerous antique stores, thrift shops, art galleries, the local Harley Davidson dealer, a tack shop, and even the two area tattoo parlors! Our models, consisted of or friends, families, and customers. By mixing and blending our collective wares, we pulled off, in six weeks time, a professionally choreographed production that blended fashion, skin art, cowboy, biker, vintage, and gypsy. We even threw in a little PG-rated pole dancing for good measure. Our restaurant neighbors got involved by providing the food and beverages. A local limousine company taxied VIP's from the parking lot to the theater red carpet where the paparazzi snapped pictures as they entered the theater. The local newspaper helped us promote the event in advance and we tapped into every resource we had at our disposal. The evening was a huge success, with over 400 in attendance, and culminated in a tear-jerking tribute to our veterans, Jimi Hendrix-style. The entire street is abuzz with plans for next year and how we can make it even bigger and better!

